GROWING HEALTH. GROWING COMMUNITY.
A new farmers market report for a new season
Thank you to all the markets and customers who participated in our past surveys. The results are in, just in time for the 2021 season.
Over eight hundred surveys administered between 2014 and 2016 across The Western Southern Tier show the typical farmers market customer is an older, lower-income woman who buys fruits and vegetables from a single vendor at the farmers market every week because of freshness and taste. Most heard about the market simply by walking or driving by and have since been coming for between one and five years. The largest proportion of shoppers think more vendors and an extended season would most improve farmers markets. Find out more by downloading the report or reading the interactive web version.